Our lives and many things associated to it vary depending on today’s living conditions.Being a best freelance digital marketer in Dubai i understand these changes. Our lives, as well as many aspects of them, are changing as a result of modern living situations. Marketing has evolved so dramatically that it has sparked a revolution. We had a period of traditional marketing. It is not fully gone now, however. As the culture has changed over time, much as our lives have changed from traditional to modern, marketing strategies have shifted from traditional to digital marketing. Marketing was a strategy in the field of marketing
.Marketers employed a variety of strategies.The first technique used;
1)street hawkers:screaming their product on the street
2)Town criers :a marketing approach for informing customers about their product using text messaging.
3)They print flyers and posters to explore new advertising opportunities for their firm.
A significant development that occurred subsequently was the transition from advertising to the;
4)billboard approach, which is the process of installing the enormous flux board that we see today on the roadside. As a best freelance digital marketer in Dubai i know traditional strategies are best at that time
Since ancient times, people in the field of marketing have employed several types of methods. From being confined to a few places, Strategies wanted to reach out to others and began to develop various means. Thus, marketing and advertising reached billboards in a variety of methods. Let’s take a look at the history of marketing. Traditional marketing was created by many persons but in current marketing,
Philip cotler
we need to hear the name, Philip Kotler he is known as the creator of modern marketing. He discusses the possibilities in his book Marketing Management. In 1967, he published his book, which discussed current marketing methods and marked a significant shift in the economic world. Advertising first appeared in publications in the 17th century. Advertising began gradually on television and radio. They initially advertised on television and radio before beginning to deliver printed documents by mail. Later, the corporation began event marketing with a face-to-face event with clients. This was an advertising method at that time.Then ;
modern era changed to digital era. Advertising strategies have evolved from print and banner advertising to social media posts. It subsequently began distributing advertising just to relevant websites. Advertisements began employing digital tools to reach specific audiences, allowing customers to give comments on social media platforms. Let’s look at the changes in these areas as we went from direct mail to e-mail marketing. Changed from television commercials to video ads. Marketing has moved from billboards to internet display. The shift to digital marketing marked a significant upheaval in the world of marketing.